Pricing your photography services and products can be one of the biggest challenges. How do you stay competitive with other photographers in your market, while making sure you don't undercut yourself? In this episode of Tog Talks, Melissa Welsh shares some strategies on how she handles pricing challenges, as well as some outside of the box marketing tips she has done to skyrocket her wedding photography business!
Melissa Welsh is a National Award-Winning Photographer, Author and Tech Entrepreneur from Vancouver Island, Canada. She studied photography in college, and then built a career in lifestyle, portrait and weddings. She is a fun, free-spirited individual with a deep love for adventure. Her work can be found in private collections around the world as well as in regional, national and international publications.
Tune into this episode to get hooked on Melissa's passion for photography and business strategies!
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The Biggest Takeaways From This Episode
[3:13]: Melissa talks about how she accidentally became a wedding photographer
[6:06]: Melissa talks about her challenge with pricing her services
[9:38]: Melissa shares her “rock bottom” story and what she did to get out of it
[17:28]: Melissa shares a marketing strategy she used: free wedding coverage and next day viewing sessions and how it skyrocketed her business!
[24:40]: Melissa shares how she separates her digital files for wedding clients
[27:36]: It is our job as photographers to communicate the value of our products to our clients
[31:37]: Melissa’s advice to learn as much about business as you can and as fast as you can
[36:14]: Melissa encourages you to network as a part of your marketing strategy
[38:45]: Melissa shares her strategy of doing her M.I.T.s each day: Most Important Tasks
[41:20]: Melissa shares how her software Pixelcents can help photographers with their pricing strategy