The legal side of running a business is not fun, it's not sexy, but it is totally necessary. We had the pleasure of interviewing Rachel Brenke of the Law Tog and picked her brain on legal challenges that photographers face. Our biggest takeaway from this episode is that liability issues apply to ALL photographers who take money for their work, even if you just started.
As a lawyer, photographer and business consultant for photographers, Rachel Brenke helps creative industry professionals all over the world initiate, strategize, and implement strategic business and marketing plans through various mediums of consulting resources and legal direction. She has been featured on CreativeLive and at national conferences such as WPPI, Seniors Ignite, and The Baby Summit.
She is also a mother, wife to an Army Veteran, author, cancer survivor, ironman, Team USA Athlete, and champion of all endeavors entrepreneurial.
Rachel breaks it down in this episode and we encourage you to listen in to make sure you have all of your assets covered!
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The Biggest Takeaways From This Episode
[4:57] Rachel talks about how photographers have embraced legal knowledge into their businesses-Good job!
[6:19]: Rachel talks about the biggest legal barriers for photographers..not knowing what you need to know
[8:50]: Liability issues apply to all photographers, no matter what level you are at
[10:50]: Legal protection isn’t sexy or fun, but is so necessary: Rachel shares a story on why you need it
[15:00]: Rachel shares her favorite marketing strategy of Facebook advertising
[16:00]: Rachel encourages you to actually getting in the path of your clients..so important to still have relationships that are face to face and business to business
[20:46]: Rachel encourages you to pivot and grow with changes that happen on social media
[21:50]: Rachel stresses the importance of knowing the numbers of your business to have one that is sustainable
[23:21]: Rachel shares her checklist for everyone to go through to make sure all their bases covered: thelogtog/bizchecklist
[26:04]: Contracts: they are the No Man in your business as well as a customer service tool
[30:33]: When clients ask the same questions, use that material to create blog posts or content to serve them